Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

11 Dec 2018

Business groups react to Brexit deal vote delay

Business groups have responded to the postponing of the vote on the draft Brexit deal.

10 Dec 2018

Confidence amongst small businesses 'falls to seven-year low'

Confidence amongst UK small businesses has 'fallen to its lowest point since 2011', the quarterly Small Business Index (SBI) published by the Federation of Small Businesses (FSB) has revealed.

07 Dec 2018

'Bad payment practices lead to SME failures', report suggests

A new report published by the Business, Energy and Industrial Strategy (BEIS) Committee has highlighted how 'bad payment practices' have led to the 'failure' of many small and medium-sized enterprises (SMEs).