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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

The latest news

23 Apr 2019

Business believes UK tax system is 'fundamentally unfair', research suggests

According to research published by the British Chambers of Commerce (BCC), businesses believe that the UK tax system is 'fundamentally unfair'.

18 Apr 2019

UK SMEs 'exploring new sources of finance', research finds

Research carried out by American Express has found that, as access to finance becomes 'increasingly difficult to secure', UK small and medium-sized enterprises (SMEs) are 'exploring new sources of finance' instead.

17 Apr 2019

Study suggests UK employees 'work longest hours in EU'

A study carried out by the Trades Union Congress (TUC) has suggested that UK employees 'work the longest hours in the EU'.